Case Study
Wonderful World: Friends of Music Therapy
Communications & Storytelling
Creative Direction
Events & Workshops
Strategic Development
Background
Wonderful World: Friends of Music Therapy (WWFMT) , a 501 (c) 3 organization, was established to provide assurances for those most in need, through the magic of music and human-centered healthcare. Proceeds raised through its annual gala supports The Louis Armstrong Center for Music and Medicine in New York City. Since 2006, the Wonderful World Gala has recognized musicians, artists, physicians, philanthropists, and patients who serve to make the world a better place.
By Mnemosyne created the brand identity for the WWFMT org, and its first independent Wonderful World gala, in 2017. Website design services were provided for the Wonderful World 2019 website as well. Wonderful World 2017 was co-chaired by By Mnemosyne's founder, Danelle M. Brown.
Scope of services
-
Logo and Graphic Design
-
Fundraising and Sponsorship
Communications / Collateral Design -
Website Design for (2017 & 2019)
-
Non-profit Startup Management (2017)
-
Event Production (2017)
Results
-
Since its establishment as a 501(c)(3), in 2017, to the organization's first independent gala the same year, thousands of dollars were raised to support its beneficiary
-
Important work at the LAMCC continues to get funded!
The Louis Armstrong Center for Music & Medicine (LACMM), provides therapeutic support for patients in need, offering individual and group music therapy sessions, in addition to conducting clinical research and educating within the practice of music therapy. Programming at the LACMM includes areas of focus such as infants diagnosed with Neonatal Abstinence Syndrome (NAS), including infants with Iatrogenic (hospital acquired) exposure to opioids that need to be withdrawn; Alzheimer’s patients; stroke patients, and their partners and families; and musicians with ailments such as overuse, performance anxiety, depression, and chronic fatigue, to name a few. Proceeds from our Wonderful World annual gala helps ensure that the Center can continue on with its important work.
Photo (by: KGBPhotography): Some of the hardworking Staff of the LAMCC
Louis and Lucille Armstrong founded and funded The Louis Armstrong Educational Foundation in 1969 to “give back to the world some of the goodness he received.” From their generosity, the LACMM was later established.
For over 20 years, the LACMM have been pioneers in music therapy. Their outpatient programs include services for premature infants born with Neonatal Abstinence Syndrome (NAS), youth with asthma, adults with chronic obstructive pulmonary disease (COPD), cardiovascular disease, and also for musicians and performing artists. They also provide adults with dementia, and their caregivers, access to Jazz at Lincoln Center, through a monthly concert program hosted by the LACCM, and have choir composed of stroke surviors.
Photo (by: KGBPhotography): 2017 Gala Honorees-From left to Right: Edwin and Donna Sirlin, Beau Rich, Jackson Browne, and Charles P. Melone, Jr., MD
WWFMT’s 2017 Gala was held at the Apella event space at the LEED® Gold certified Alexandria Center® in New York City, the city’s first and only collaborative urban campus for life science companies at the forefront of innovation. Upholding a theme of sustainable event experiences, gala attendees enjoyed cocktails and h’ors d’oeuvres from the Tom Colicchio urban farm-to-table concept restaurant, Riverpark. The silent auction included a range of art, music, entertainment, travel, learning, green beauty, dining/food tech and hospitality auction items.
