Case Study

Creating winning sponsorship and fundraising decks, plus effective business communications, to bring animated stories that are rooted in history, to screens and devices for children everywhere

Client: Sweet Blackberry

Alfre Woodard, DP,Bradley Sellers and I
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Background

Sweet Blackberry is a  501(c)(3)  organization founded by actor/writer Karyn Parsons, best known for her role on the television series The Fresh Prince of Bel-Air. With the mission of bringing little-known stories of African-American achievement to children everywhere, Sweet Blackberry creates content highlighting these stories and allowing parents and educators to bring this missing chapter of American history closer to young minds. 

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Scope of work

  • Pitch deck design and collateral, to raise funds to produce the film Dancing in the Light: The Janet Collins Story, an animated film about the inspiring story of the first African American prima ballerina and is narrated by actor and comedian Chris Rock
     

  • Sponsorship/fundraising deck for the organization 
     

  • Prescriptive storyboards to facilitate the film distribution of Sweet Blackberry films with Netflix

 

Results

  • Funding goals were met for the production and release of the film, Dancing in the Light: The Janet Collins Story. The film went on to earn a 'Parents’ Choice Gold Award.'
     

  • The organization continues to create its important work. Sweet Blackberry is currently developing its fourth animated short about the inspiring story of Bessie Coleman, the first African-American female pilot
     

  • All three of Sweet Blackberry's films are now streaming on Netflix

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