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Market research
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Art Direction/ Film Production
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Business Consulting
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Collateral Design
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Creative Strategy
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Photography License Management
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PR Agency Scout
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Retailer Pitch Deck
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Website Design
Results
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After a successful pitch meeting, the company secured its first retail, exclusive distribution with Barneys New York nationwide. PDP officially launched to the market in Sept. 2016. The collection is now carried in other international luxury department stores outside of the US, with new fragrances.
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Within its first year, the company was featured in WWD, Harper's Bazaar, Oprah Magazine, Town & Country, Girl Boss, and InStyle Magazine to name a few publications.
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In March 2017, one of the perfumes, 'Untamed Oud," was nominated for 'Indie Fragrance of the Year" by the Fragrance Foundation Awards
Before founding her fragrance startup, Phuong Dang, a Vietnam-born artist based in Singapore, began her creative journey as an international makeup artist, turned former creative director for Elite Model Agency Worldwide, turned Master of Fine Arts graduate from Goldsmiths University of London, where she studied painting. She has since exhibited her sculptural paintings around the world. Her art is owned by private, corporate, and hotel collections.
Mastery of creating scent compositions is both a form of art and science. Inspired by PDP’s founder’s story, and after a creative, scientific, and market exploration of the fragrance industry, By "M" was inspired and presented a few creative and strategic concepts to PDP, for the creation and rendition of their brand's narrative and identity. Fusing a few elements of the selected concept platforms, the brand story came to render itself around a story of “Liquid Emotion.”
Imagery was key for the creative strategy of telling a story for each of the scents as well. During By "M"s time period of work with PDP, there were ten perfumes and ten candles, each of which required a diligent process of curating the perfect images to tell each scent story.
