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Case Study

Digital communication design for a leading luxury natural skin care brand on a mission

May Lindstrom Skin


May Lindstrom Skin was born in 2012 from an intention to restore connection to one’s skin and unique beauty. From seed, to micro-batch, to bottle, and into your hands, the collection offers an arrangement of comfort-food for one’s skin, cocooned in luxury. Handcrafted using only the finest exotic and nutrient-rich ingredients from around the globe, all of its gourmet skin treats are made in micro batches within its Los Angeles based apothecary kitchen.



Scope of services

  • Art Direction (For Web)

  • B2B/B2B Digital Communications/Mailings

  • Brand Strategy/Development

  • Website Design


  • BY "M"'s Danelle Brown has been working with the May Lindstrom Skin brand, prior BY "M"'s establishment. Since 2014, BY "M" has provided May Lindstrom Skin with its digital design and digital production management needs.


May Lindstrom, the founder and sole formulator of the company, created the collection after several years of tailoring individual formulas to meet the heightened needs of her bespoke clients. Ultimately, she wanted to provide catalysts for a conscious time-out, while also delivering unparalleled personal service, and measurable results born from an intention to restore connection to one's skin while igniting recognition to their unique beauty. Through her company, it is May's mission to provide a catalyst for a conscious time-out for customers, while also delivering unparalleled personal service and measurable results.

Beauty, integrity, environmental and social consciousness

May Lindstrom Skin conducts extensive means to ensure that the ingredients for its hand made skin treats are procured with the highest sustainable, ethical, and qualitative standards. They only select ingredients that are: organic, bio-dynamic, wildcrafted, and cruelty-free. Their gourmet skin treats are free from fillers, parabens, propyleneandbutylene glycols, petroleum, sulfates, PEGs, TEA, DEA, phthalates, GMO, silicones, pesticides, artificial dyes, fragrances, and carcinogens. The entire collection is soy, wheat, and gluten free as well.

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